About
At Redraw, I own the product interfaces, drive the brand evolution,
and work directly with the founding team.
In 2026, I built the brand guidelines and pitch deck that helped Redraw win Digital & Tech Solutions at South Summit, competing among 2,000+ global entries. It was the first time the brand had a formal guidelines document.
I use AI as a core part of my design process, to move faster through research, ideation, and prototyping, always focused on decisions that move the product forward, not just screens that look good.
Work
São Paulo, São Paulo, Brazil
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Full-time
Summary
At Redraw, I own the product interfaces, drive the brand evolution, and work directly with the founding team.
Highlights
Built the brand guidelines and pitch deck for South Summit 2026. Redraw won Digital & Tech Solutions among 2,000+ global entries and 50 finalists.
Leading UX across the product since April 2025, driving new features and interface improvements across all core flows.
Leading website redesign: architecture, copy strategy, and roadmap in collaboration with founders.
Working directly with the founding team on product direction, feature prioritization, and design system consistency.
Potencialize
|Webflow Designer
São Paulo, São Paulo, Brazil
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Summary
Designed and maintained responsive Webflow sites with focus on performance, SEO, and pixel-perfect execution.
Highlights
Built and maintained responsive Webflow sites using Finsweet Client-First framework, with focus on performance, SEO, and pixel-perfect execution.
Converted Figma designs into production-ready Webflow builds.
Worked closely with marketing and product teams to plan and launch strategic landing pages and run A/B tests.
Languages
Português
Native
Inglês
Fluent
Certificates
Webflow 101
Issued By
Webflow
Webflow Expert
Issued By
Dominando Webflow
Skills
Design & Prototyping
Product Design, UX Design, Figma, Prototyping, User Interface Design, Design Systems, Mobile Interface Design, Desktop Interface Design.
Brand Strategy & Identity
Branding, Visual Identity, Logo Design, Typography, Color Palettes, Imagery Style, Brand Guidebook Creation, Brand Style Guides.
Product & Strategy
Product Direction, Feature Prioritization, Cross-functional Collaboration, Stakeholder Management.
Web & No-Code
Webflow, Finsweet Client-First, Responsive Design, Relume, SEO.